Category: Achievements

Quick little update: I recently passed the Google Conversion Optimization Certification Exam, and honestly, it just confirmed what I feel every day in my work — CRO is one of the most underrated skills of any senior SEO and marketer. Traffic is great, rankings are great, but if the user comes to your site and…

My Google Analytics 4 certification was finally completed. I never had enough time to sit down and finish it, even though I kept wanting to do it sooner. It’s finished now, and I’m happy I made it. Gaining a thorough understanding of GA4 is now essential, particularly when a website begins to receive significant traffic…