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Myth Comments 1. Faceted navigation should always be crawlable. Many store owners believe opening all filters to Google creates more ranking opportunities. In reality, this causes thousands of low-value URLs, crawl waste, and duplicate content loops. Google gets stuck and never reaches your important pages. You should only let Google crawl the filters that actually…
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Quick little update: I recently passed the Google Conversion Optimization Certification Exam, and honestly, it just confirmed what I feel every day in my work — CRO is one of the most underrated skills of any senior SEO and marketer. Traffic is great, rankings are great, but if the user comes to your site and…
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My Google Analytics 4 certification was finally completed. I never had enough time to sit down and finish it, even though I kept wanting to do it sooner. It’s finished now, and I’m happy I made it. Gaining a thorough understanding of GA4 is now essential, particularly when a website begins to receive significant traffic…
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After dealing with Magento 2 Ecommerce engine and wasted around 800 dev hours (with average $100 per hour cost is up to $80000), I come up with clear idea of how page speed optimization should actually be done. And honestly, it’s the opposite of what most agencies and SEO pros do. People jump straight into…
Independent SEO consultant