Innovation. Precision. Growth
For over 17 years, I’ve helped brands grow through smart SEO, creative strategy, and digital transformation. I craft solutions that stand out, perform, and inspire measurable success.
Independent SEO consultant
About Me
Hi my name is Shawn Zaripov. I’ve been using digital marketing, branding, and SEO to help businesses expand since 2008. What began as a straightforward interest in website ranking evolved into a long-term craft centered on creating strategies that are effective, stand out, and produce quantifiable outcomes. I’ve discovered over the years that true success is achieved by fusing technical know-how, creative thinking, and precise execution.
I combine strategy, design, and technology to ensure that brands perform well in search, user experience, and conversion flow in addition to looking good. Understanding a client’s objectives and turning them into actionable, data-driven plans is the first step in any project. I view every challenge as an opportunity to create genuine, long-lasting growth, whether it be increasing search visibility, bolstering brand credibility, or scaling lead generation.
I naturally approach SEO and digital strategy like a system because I am an engineer by education. This kind of thinking aids in my analysis of Google’s actions, hypothesis testing, and comprehension of algorithmic patterns that go beyond superficial strategies.
I maintain my sense of reality outside of work. I enjoy hiking and running because they help me think clearly and generate new ideas. And my pets, who serve as a continual reminder to slow down and savor the present, are usually with me when I’m not working or hiking. I stay curious, energized, and prepared for whatever the digital world has in store for me because of that balance.
30+
Projects Delivered
15+ millions
Measurable Revenue Gains
My SEO perspective on different things
Insights
Common Questions for an SEO Consultant
FAQ
How long will it take to see results?
SEO is not a miracle its hard job, you should start seeing early signals within a few weeks (usually 3-4 weeks) and real movement in a few months (4-6 month). The speed depends on your competition, the quality of your website, and how much work needs to be fixed. A clean, technically sound site can grow fast; a broken one takes longer no matter who manages it.
What exactly will you do, and how do we know it’s working?
It’s my responsibility to identify the obstacles to your growth, address them, and create consistent momentum through data-driven choices, technical advancements, and content. When you notice noticeable improvements, such as increased search engine visibility, qualified traffic, and more significant site actions, you’ll know it’s working. You can never guess because everything is monitored, measured, and visible.
Why is our SEO not working right now?
Most of the time, the website has technical problems, lack of positive reviews, spammy backlink profile, weak and outdated content, or no clear structure, and Google simply doesn’t understand what the site is about. Sometimes the strategy is outdated, and sometimes nobody is watching the data. The goal is to identify the real issue quickly, fix the foundation, and rebuild your SEO strategy.
What makes you different from SEO agencies?
Most agencies sell packages; I focus on problems. I look at your data, find what’s holding you back, and fix it instead of following some generic monthly checklist. You get real answers and actions, not templated reports.
Do we need to rebuild the whole website?
Not always. Many sites don’t need a full rebuild – they just need cleaner structure, better loading speed, better meta information and content that actually matches what customers intent. A rebuild is only necessary when the foundation is and severely outdated and beyond repair.
How much should we invest in SEO?
SEO budget depends on your goals and competition. If you’re in a crowded market, you need more resources. If you’re in a niche, a smaller but consistent investment can work. The real question isn’t “how much” but “how fast do you want to grow?”
Can you guarantee first-page rankings?
No real SEO expert will promise a specific ranking, because Google’s results constantly shift. What I can guarantee is a clear strategy, consistent improvement and growth, and full transparency so you always see where you’re gaining ground and why.
What happens after we fix the site?
SEO doesn’t stop after the fixes. Once the foundation is solid, the work shifts into monitoring, improving content, building authority, and reacting to the data. Growth comes from constant tuning, not one-time repairs.
How do you measure the success of your SEO?
In the beginning, success is measured by SEO fundamentals: increasing visibility, raising rankings, and increasing the number of keywords your site appears for, are used to gauge success. This indicates to me that Google is beginning to comprehend and have faith in the website, and that the technical work is landing properly. The KPIs change to actual business outcomes once the foundation is strong and all significant technical problems have been resolved. At that point, I track conversion rates, the amount of organic traffic that results in leads or sales, and whether the increase in visibility results in income. While advanced SEO demonstrates profit, early SEO demonstrates progress.