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Social Entrepreneurs

Social entrepreneurship is essentially using a marketplace-inspired business model to concentrate on significant societal and external issues. It’s a developing field with shifting and diverse interpretations.

Most folks have the notion a fundamental component of social entrepreneurship, “societal” stands for collective possession. Whenever a business’ goal would be to address societal and environmental problems, it’s social entrepreneurship with no concern for the construction of its possession.

Social entrepreneurship comes in a variety of sizes and shapes, it are available in all corners of the world.

Grameen Bank has created a ground-breaking ripple in traditional banking system by removing the demand of security. It’s created new age banking system that is based on the principals of participation, shared trust, imagination and responsibility. Grameen Bank eases credit to the lowest individuals in Bangladesh’s rural belts, and that too with no security. The bank uses it as a catalyst for the complete development of the socioeconomic states of the inferior and has transformed credit into a strong instrument to fight poverty. Founder and managing Director of Grameen Bank, Professor Muhammad Yunus believes that supplying financial resources to the poor folks on logical and appropriate terms and states can add their millions of miniature pursuits up to create among the greatest wonders of development.

Another of example is Green Environmental narrative. The plan began in 1993 for mental health workers, who worked to recycle cardboard and paper, aluminum cans, all in a workshop. It at present has three storehouses in St. John’s. And, even now Green supports mental and physical health plans.

Minnesota Diversified Industries has been around serving people having handicaps by providing them progressive and employment development opportunities in business ventures that are competitive. To be able to supply the critical support for this assignment, MDI offers options for its customers in the kind of job-based services to corrugated plastic products.

It’s one significant tool that’s making the world a much better location.

Dallas Crilley has a great book for the younger generation looking to get started in business.

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Increase Your Traffic And Sales With A Few Small Website Tweaks

In order to get your site noticed on the search engines and ranking for some good keywords related to your online store, you need a good solid foundation.  That foundation begins with what we search engine people call on-page SEO.  Now, I have to put in a bit of a disclaimer – for non-technical people, this can get very confusing if you don’t know how to do these thinks.  If you feel overwhelmed, feel free to click here and let us know about your site and we can help.

Why should you look at your on page SEO?

Here’s the thing.  If your site is not properly set up to target the keywords you are aiming for at the best of their ability, you are losing money!  Serious money!  A searcher, with credit card in hand, goes to a search engine looking for that item they have to have now!  What if they don’t find you?  they buy from others!

You are losing sales!  You are missing out on traffic to your site!

On page SEO is basically what you can do to your site itself in order to optimize for the keywords that you choose.  With doing this, you are basically telling the search engines exactly what each of your pages on your site is targeting and taking out the guess work for these search engine bots.

Now, I can get into huge detail here but then this would just turn into a very confusing and long winded post.  Instead, I will concentrate on what I believe are the most important factors that you need to look at.

Title – The title of your site is what appears at the top of your browser screen.

The really cool thing is that this title is also what appears in the blue link text in a search engine result page when you do a search.  So in relation to the picture example above, this is how you will see the title when searching something in Google and that site comes up as a result.

So how do you set this and what should it be set to?

It’s actually quite easy if you have done your keyword research and determined which keywords you want to target.  It just needs to be the keyword(s) that you are targeting for that particular page.

So, for example, you have a site that has a page that sells dog beds.  And during your keyword research, you have determined that this page should target the following keywords:

  • dog beds
  • large dog beds
  • dog beds for large dogs

From here, what I would do is figure out a way to combine these to both include the three keywords as well as read well for when a human reads them.  Remember, in the end we want humans to be reading this (unless your dog shops for its own bed online!) so it needs to make sense.  I see a lot of people who just put in the list of keywords to just cater to the search engine bots and I think that this can just look a bit spammy.

So back to these three keywords.  What I would do is combine them to say “Large Dog Beds For Large Dogs”.  So using this as a title for this web page, you cover all three keywords and it makes sense to a reader.

From there, you just have to change this in your meta keyword tag in the code of your site:

Not sure how to do this code change?  ask us for help!  click here!

Meta Description – The meta description is the part of the site that will show up as a small snippet in the search engine results when you or your customer searches for one of your many products. See below:

Now, I’ve actually done a very detailed post on this already but for here, this is the Cole’s notes version.

Basically, your meta description needs to be a balance between your keywords you have selected for your page and any benefits and sales copy that you can include in the 160 characters that you have available to you with this tag.

Meta Keywords – This one is easy. The meta keywords tag is just the place where you list out all the keywords you are targeting for this page. The thing to remember here is that you should only include the keywords that you are targeting here – a good rule of thumb is to never go more than five.

Heading – Any good web page should have a heading telling the reader what the site is about. However, this also helps tell the search engines too! This one is fairly straight forward too. I would just take the one main keyword and include it inside a heading H1 tag in your code.

Text – Well, you have to give your visitors something coherent to read and that doesn’t stop at just your readers. You also need to give those search engine bots something to read too. Adding lots of relevant text to your site to better explain your products and business will do two things. Give your potential customers more information to help them to make their decision to buy from you – and – it gives the search engines more to work with when it needs to determine what exactly your page is about and where it should rank in the searches. It also opens up more keyword rankings because you will find that with more text, it naturally caused you to rank for keywords that you didn’t expect to rank for — long tail keywords that really convert. I’ll have to make note to write up a post about long tail keywords and what that all means because that can be a post in itself.

Other on-page things you should look at:

Page Speed – recently it has been discovered that there is a possibility that the speed of your site can impact your search rankings. You definitely want to check your site in Google’s page speed tester (https://developers.google.com/pagespeed/) and make sure you measure up fine. If it is under 90, optimize it to go faster!

W3C validity – you want to make sure that there are no errors in your website’s code by running it through a W3C validator (http://validator.w3.org/). These validators will allow you do automatically check your site for any errors. Run it through and fix all the errors until the W3C validator comes back clean.

So there you go. I admit that this is not the be-all end all guide to on-page SEO but it is a really good starting point to getting your site ready for the next step in your SEO journey – getting links from other sites pointing to your site – aka link building.

We know that this is fairly technical so let us know if you need help! Click here and tell us about your site.

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Are Your Product Pages Working For You Or Against You?

Do you have an ecommerce site that sells products to your visitors?  I guess I would have to say yes since you are here and reading this!  Let’s go over some potential problems that you actually might already have on your pages for your specific products on your site.

Problem 1 – your product descriptions are not unique and do not give enough information for a customer to make a decision to buy.

You need to make sure that your descriptions for your products are detailed and tell everything that your potential customer needs to know.  If there is something that can be done with video – like a demonstration on how it worked, include it.  Videos can be amazing sales tools and I can think of more than a few times that I bought something and what put me over the edge and got my credit card out of my wallet was a video showing the product in action.

Your product descriptions, from a search engine optimization standpoint, also need to be unique and not copies of paragraphs taken from other sites that may sell the same product.  I won’t get into all the technicals deals why, but let’s just asy that search engines hate duplicate content.

Problem 2 – your product pages are not social.

Everybody seems to be talking about social media in the business world today and there is a reason…..it is important!

People like to talk about things they have and what better way for them to do that with Facebook and Twitter.  It should be one of your products that they are talking about!

Another way to get social?  Customer reviews. Adding some kind of customer review system to your product pages will bring on a couple benefits.  First, it gets people talking about your product.  Glowing reviews can help bring more sales and bad reviews can give you excellent ideas on how you and your product line can improve in order to make your business better.  With these reviews, it allows you to better understand your customer and what they are looking for.

The other benefit will be that with these customer reviews, it introduces even more text to your pages which is something that the search engines love.  It keeps the search bots coming back to eat up this content and keeps your pages fresh so they keep coming back.

The best way to think of it is to take good ideas from good examples like the product pages from Zappos and Amazon.  Look at their descriptions, look at their customer reviews, look at the suggestions for other products based on the products you are looking at.  Just because they are big companies with big budgets doesn’t mean that you can’t look at the same types of things for your product pages.

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Is Your Meta Description Hurting Your Business?

Think about this – your meta description on your website could actually be costing you sales or causing your competitors to reap the rewards instead! Yes, you are definitely losing money if you meta description is not set up properly!

So, what exactly is this meta description thing? Have you ever thought about how your search listing looks online to a person that is potentially searching for your products? Let’s look at a Google search result:

result

See the highlighted text i the picture above? That’s your meta description and you have all the control in the world as to what you want to show up there when someone jumps into Google and looks for your products or service. Think about this — This is kind of like an online “elevator pitch” for your business. And YOU have the control to put whatever you want there, so why not some attractive benefit to buying from your (like free shipping for example), sale information, contact info like an 800 number. The list is endless.

Well, not quite endless. One thing that you do have to remember is that you want to keep this at around 160 characters or less to avoid any truncation of your message when it is shown in the search results. You also want to work in your main keywords in the text because although it will not really help your rankings, your keywords will be bolded in the search results helping your description show up better.

For me, I like to try to include important aspects to the meta description that will help a search choose you over a competitor – a benefit to buying from you. For example:

Benefits:

  • Free shipping.
  • 24/7 online customer support.
  • Amazing return policy.
  • Price matching guarantees.
  • Basically anything that can help differentiate yourself from your competitors!

If you are already doing pay per click marketing like Adwords for bringing in customers to your business, this should be very familiar. Treat your meta description just like you would for a text ad that you would set up in Adwords.

Okay, so you know what you are going to include in your meta description….how do you change it so Google shows a new one? It’s actually quite simple and even a non-techie should be able to handle it. Look at this code sample below:

Sorry, it’s time to get a bit technical but it is actually quite simple. However, if you feel that you might want some help with this. Let us know and we will get back to you as soon as we can!

If you look at the source code of your web page, you should see this code close to the beginning of the code. Once you have located it, just change the text inside the quotes after the words “content=” and you are done!

If you are looking at your code and you do not see anything resembling the meta description tag in the picture above, add it yourself! Remember, to make sure that your meta description tag is in between the and in the code. Usually you can find other type meta tags and can just add it after those.

So, now that you are done updating your meta description and have uploaded it to your server to make it live on the web, you just have to wait a bit. A Google bot (basically an automated program that looks at all the content on the web and indexes it in Google so it can be searched) will eventually see this change and update it in the index.

If you want to really get into more advanced meta description tactics, you can get into split testing different descriptions in order to experiment to see what is the most effective. Another big topic that I will have to look at writing about in the future.